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What is SMASH 97.7?

SMASH 97.7 is Atlanta’s #1 Internet Hip Hop radio station. SMASH 97.7 is a Rhythmic Contemporary Hit Radio station, and you’re likely to hear some of these Grammy Award® winning artists on Wealthy Ears: DJ Khaled, Drake, Dababy, Future, Lil Baby, Blocboy JB, 2-Chainz and more of today’s hottest artists.

More than 800k listeners tune-in SMASH 97.7 every week, and our listening audience is as diverse as the general population is in Atlanta. 51% of Atlanta’s young Latino audience tunes to SMASH 97.7, and 42% of Atlanta’s African-American audience tunes to SMASH 97.7 each week. Our core (P1) listeners are Adults 18-34 and Adults 18-49. SMASH 97.7 is ranked #1 with many different demographics and will most likely reach your target demographic! SMASH 97.7 is all over Atlanta with 3 station vehicles at more than 2,500 promotional stops each year!

Consider This…

Consumers spend 85% of their time with ear-oriented media, such as Radio, but spend only 15% of their time with such eye-oriented media as newspapers and magazines! Consumers in Southern California spend an average of 3-hours every day listening to Radio, and generally are only tuning to 2-3 stations on the radio dial.

Reach SMASH 97.7 Listeners Online @

The relationship between Radio and the Internet presents a visual component to your audio campaign. Integrated Media is the combination of Radio and Internet advertising. By combining Radio and Internet advertising you are able to extend your campaign reach, substantially increase your message frequency, maintain awareness between radio campaigns, maximize your advertising investments and reach the consumers at their PEAK moment of interest in your product.

81% of radio listeners surveyed in an annual Arbitron/Edison Media Research study said they expect to find more information about the things they hear on-air on the radio station’s website. When listeners want to learn more about your commercial they just heard, chances are they’ll look to the SMASH 97.7 website for more information!

Our website has more than 500,000 visits each month, and the average visitor spends 9:32 minutes on our website. Our visitors produce more than 1.1 Million monthly page views/impressions. In a 2019 survey conducted by Lycos ® network, SMASH ranked as the #124 Most Searched Radio Station in the U.S.

We’ve now added YouTube to our advertising platform, reach our thousands of subscribers live with visual ads, music plays to live personal audiences and showcase your product.

Does It Cost A Lot of Money To Advertise On SMASH 97.7 ?

No matter what your marketing budget is we’ll work to make sure your campaign reaches the most listeners and delivers the best results for you. Whether you’re looking for promotions, on-air giveaways, a SMASH 97.7 vehicle present at your event, a SMASH 97.7  DJ/Jock endorsement of your product/service, sponsorships at our SOLD OUT concert events, or even email marketing to our opt-in database… Your success is our ultimate success!




For Advertising Information Contact

Sean Liston
Local Sales Manager
(404) 369-2978